Dove's ad campaign acts as a warning to men, showing them exactly what will come of using a women's shampoo - ultra feminine hair.
Dressed in a shirt and tie behind his office cubicle, a man called Diego greets a confused-looking colleague, who is staring at his sweeping, shiny, and luscious locks.
Silky and shiny: Dove's latest ad campaign acts as a firm warning to men, showing them exactly what will come of using a women's shampoo - ultra feminine hair
'Have you done something to your hair?' the colleague asks. 'It looks like those slow-mo effects from women's shampoo ads.'
Unaware of his artificially-enhanced swooping head swooshes, Diego shrugs: 'Nothing'.
'Must be the shampoo your using,' decides the colleague.
Sweeping locks: The satirical ad, a parody of iconic Pantene TV spots, promotes Dove's Men + Care range
Satire: Dressed in a shirt and tie behind his office cubicle, a man called Diego greets a confused-looking colleague, who is staring at his sweeping, shiny, and luscious locks
Women's care: Previously unaware of his artificially-enhanced swooping hair, Diego worries the women's shampoo he has been using is the cause of his lovely hair
Created by Brazil's Ogilvy & Mathe, the hilarious new commercial was directed by Hungry Man's Carlao Busato.
Targeting the everyday guy who might opt for any old shampoo, including one made specifically for women, Dove hopes they will realize the error of their ways and buy the Men + Care range, instead.
Men + care includes antiperspirant deodorants, body mists, hair care and styling aids, 'specifically designed to provide men with both the results and the care they need'
Luscious and long: Targeting the everyday guy who might buy for any old shampoo, including one made specifically for women, Dove hopes they will opt for the Men + Care range, instead
Back to normal: Diego finally uses Men + care hair care 'specifically designed to provide men with both the results and the care they need'
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